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On December 11th 2018, Facebook began Alpha testing ad inventory in the apps native search results with a select group of U.S advertisers in retail, automobile and e-commerce. Dependant on the outcome of initial Alpha testing, Facebook may expand this offering to a larger number of Beta advertisers for further testing.

For the PPC beginner, it can be very easy to make simple mistakes that can affect the long-term performance of your PPC strategy. In this article, we will cover 10 common PPC mistakes and how you can avoid them.

The start of the new year is always the best time to get your SEO in gear for the year ahead, and to help you stay ahead of the game in 2019 we have put together these 7 SEO trends you can expect to see in 2019.

If you are just starting out with your PPC strategy, then you have probably found out that the number of settings, strategies, and the huge amounts of conflicting advice out there more than a little daunting.

Often overlooked in terms of its ad capability is Linkedin the social media network for professionals. However, after years of falling behind on the advertising front, Linkedin stepped up its game and made some excellent changes to their ads platform way back in 2018. If you are new to Linkedin ads and are unsure where to start, keep reading, and we will show you how its done.