Biggest gen z trends 2025

When not writing, Jeff spends his free time fixing up his old house. He has tackled a wide range of DIY projects, including remodeling a bathroom entirely on his own in two weeks, and building a roof deck that hasnt fallen down yet. You can find him on Bluesky.

ABOUT PEW RESEARCH CENTERPew Research Center is a nonpartisan, nonadvocacy fact tank that informs the public about the issues, attitudes and trends shaping the world. It does not take policy positions. The Center conducts public opinion polling, demographic research, computational social science research and other data-driven research. Pew Research Center is a subsidiary of The Pew Charitable Trusts, its primary funder.

In 20242025, around percent of Gen Z consumers in the United States and the United Kingdom stated that TikTok was their main social media platform for beauty product and trend discovery. Instagram ranked second with percent.

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Jeff has published nine novels and more than 70 short stories; his story Ringing the Changes was selected for inclusion in The Best American Mystery Stories 2006. In 2018, Jeff published the book Writing Without Rules: How to Write Sell a Novel Without Guidelines, Experts, or (Occasionally) Pants. He holds a bachelors degree in English and previously worked in medical publishing as a production editor.